What Is This B.S. On My Snicker's Bar??

I looked at this for about ten minutes trying to figure out if I was seeing what I thought I was seeing. Was this bar drugged to make me sleepy? But then I read the sentence about the title and got the joke but it make me worked for the gag. And the title of the bar is not very large on the package. If I did't know those classic SNICKERS bar colors I would have missed it entirely. Why didn't I just get a Big Turk. I love the Big Turk.