“In 1981,” explains Giordano, “LEGOs were ‘Universal Building Sets’ and that’s exactly what they were…for boys and girls. Toys are supposed to foster creativity. But nowadays, it seems that a lot more toys already have messages built into them before a child even opens the pink or blue package. In 1981, LEGOs were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender.”
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4 comments:
Genderizing toys mean they can sell twice as many, the bastards.
THE BASTARDS...that's how the Monster High Dolls got me. Quality and creativity impresses me everytime.
one lecturer in material culture studies told us all human made objects have a gender agenda - lego product tie ins have made so much more money
But at what cost - the cost to creativity or are we overthinking this whole thing. I am biased anyways because when I was a wee lad all we had were squares and rectangle shaped pieces.
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