Sunday, June 8, 2014

Help A Brother Out

 
I was searching around for information on ROM because I planned to do a post on the character. He started out as a pretty fancy electronic toy and became a comic book that lasted for over 70 issues (including annuals). In that time Rom interacted with most every Marvel character. I am surprised that aside from one mini-series, the character hasn't been re-introduced into the greater Marvel Universe. With movies and comics like Guardians of the Galaxy coming out, the time is right for bringing the Spaceknight back into prominence where he deserves to be.
 
This particular issue is important to me because it actually has a letter I wrote published in the letters column. All of the comics that I downloaded of this issue don't contain the ads or the letter pages so I have to expand my search to find the letter and post it here. I am interested to see how bright I was back in my teens.
 

For a comic book based on a toy Marvel Comics got a surprisingly amount of mileage out of this concept. This light-up robot toy is one of my Holy Grail figures. If you ever see one about, stick it into your jumper for me. The price for one in box, complete, averages around 300 dollars.


To build interest in the toy, Parker Brothers licensed the character to Marvel Comics which created a comic book featuring Rom. The comic expanded on the premise that Rom was a cyborg and gave him an origin, personality, set of supporting characters and villains, as well as interaction within the Marvel Universe. The comic was written by Bill Mantlo and initially illustrated by artist Sal Buscema.

 
Ultimately, the toy failed and only sold 200,000 to 300,000 units in the US, with creator McCoy blaming the failure on poor packaging and marketing. Parker Brothers subsequently abandoned the line and returned to manufacturing board games.


Regardless and with some irony, the comic book outlasted the toy which it was created to support. The series lasted for 75 issues over a seven year period, with Rom's regular encounters with mainstream heroes and villains establishing him as part of Marvel continuity.

 
The comic expanded on the simple premise that Rom was a man who gave up his humanity in order to become a powerful robot - A Space Knight. His new powers allowed him to fight his planet's greatest enemy, the shape shifting Dire Wraths. After the Wraths were victorious, Rom pursued them across the galaxy eventually landing on Earth.

The comic gave him contact with the rest of the Marvel Universe. It made Rom the most perfect co-star comics because he could easily slip into any conflict and fight with any character.

His appearances often enhanced the stories he was included in. It also helped establish Rom's enemy - the shape shifting Dire Wraths as a major threat across the planet.

 
Rom was armed with three devices - An ANALYZER to identify the hidden wraiths and a NEUTRALIZER to banish them all to LIMBO.

He also had a convenient UNIVERSAL TRANSLATOR.

This simple concept allowed Rom to move around the planet and interact with all it's inhabitants. Since he was able to recognize the Wraths no matter what shape they had taken, he battled them across the planet. Often this put him in conflict with Earth's heroes and villains.

This all led up to Rom eventual reuniting with the other Space Knights and regaining his long lost and lamented humanity.

 
 
Taking a chance, in 1978 Parker Brothers came up with their answer to the Sci-Fi craze created by Star Wars...ROM The Space Knight. At the time, he was one of the most hi-tech toys marketed. His box reads "Here, on a bright new horizon, stands a figure of modern electronic technology." Ok, so they were a little overboard there, but at the time, this was pretty advanced. ROM featured lots of lights, noise and accessories. He came with a battery powered backpack that has two buttons and is used to create the sounds and trigger the light. A wire connected the backpack to the accessories and ended in a light bulb that plugged into each. The classic sounds ROM emit are unmistakable. Check out the ROM Sounds section below to hear them!

Go HERE to hear the sounds that the toy made.
 





 
 
 
I actually have a letter published in the letter page from an issue of ROM that was read by a Vietnam vet who was spending his last months in a VA. Hospital in Michigan. We wrote to each other (in the days before the Internet) and talked comic books and life and after he died I received his last letter in a package that contained the first 35 issues of ROM.
 
I had mentioned in my letter to the comic that I was searching for back issues of ROM and I guess he chose me to give that part of his collection to. The hospital told me that he had a storage locker full of comic long boxes and much of his collection went to hospitals and orphanages overseas.
 
I rarely see this figure offered for sale online. I would love to see one in working order with all the lights and sounds that were offered. I think it's good that the figure is the only one created for a lost line of toys. Who knows how successful the franchise could have been with a toy line that supported the comic series and vice versa. In the 80s that was the kind of synergy was what everyone was looking for. They thought only a combined cartoon, comic book and toy line would lead to success.
 
 
 
 
 
 

10 comments:

Hobgoblin238 said...

The reason Rom cannot be reintroduced in the Marvelverse is because they do not own the rights to him anymore. It was talked about at length on the Marvelmasterworks boards.

Konsumterra said...

when dragon magazine published his stats for marvel rpg company had no idea on property rights and had to do a search - ended up printing it

other concepts and characters do belong to them - dire wraiths so much better than scrulls and best aliens in marvel universe

Shlomo Ben Hungstien said...

hey Cal how come you don't just go ahead and feature the letter from issue 62 this time around? I could scan it for ya and send it to you if you want.

Shlomo Ben Hungstien said...

by the way have you seen this Marvel Universe rap video? it's awesome and at 1:30 it has a little something special for all the Rom fans out there who want to see him make a come back https://www.youtube.com/watch?v=egQ3k3Kltns

Unknown said...

Marvel owns everything related to ROM but Rom himself if am right and your right about that toy i rarely see it anywhere.

Kal said...

I can't find that issue with the letter online and going through my collection will be a task. If you can scan it for me I would love that Shlomo.

caveofcool@gmail.com

Shlomo Ben Hungstien said...

it's a little after 1 PM here in California and i just sent the scan to you, let me know if it showed up.

Kal said...

Showed up and already posted. Thank you my brother. I hope to hear from you often.

Nick Ward said...

As a kid I really wanted a ROM action figure. So bad.

Kal said...

Just look at that commercial for it. I would go to sleep hearing that voice. ROM ROM ROM