While most people are jazzed up about today's Super Bowl game, I loath this day. It's bad enough that you have so much boring hype in the week leading up to the game but the coverage on the day itself is excruciatingly mind numbing. Take any year and the coverage is the same, the questions are the same, the answers are the same and the half time show is just as lame.
All that would be bad enough if we in Canada could actually enjoy the commercials which arguably are the best thing about today. As a lover of pop culture, I want to analyse this years crop and maybe share some of the best commercials with my readers. However, the million dollar commercials are blocked up here in Canada and every local numnut with a tire business can buy cheap air time during the most watched event of the television season to advertise their half off rims specials. It's a nightmare, especially if the game itself is boring.
The thinking behind this is the same kind of genius that blocks signals from content websites such as HULU and NBC.com. The Internet SHOULD be without borders but that is not the belief of the Canadian government.
In the end it doesn't really matter because there are so many other avenues out there to provide me with the content that I need. In that spirit enjoy this new trailer to The Avengers which was just posted on Tumblr.
Sunday, February 5, 2012
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6 comments:
So, it is the Canadian government that doesn't let me stream TV shows any more? Crap. That is plain mean.
They say it has something to do with promoting Canadian content but the arguement sounds fishy to me.
It actually has nothing to do with the Canadian Government. It has everything to do with HULU and NBC.com and their licensing agreements. These agreements have outdated geographical restrictions. According to the outdated way of doing things an Amarican networkj has to have a separate licensing agreement to broadcast to another country. That country requires proprietory rights to substitute advertising for their own geographical area. Such a license to Canada, for instance, does not have the same profit prospects as domestic streaming, so instead of letting the signal cross the border, it shuts it down.
Does that not make total sense?
No. You're right. It doesn't make any sense at all. They do it anyway, because they can't wrap their heads around trying to figure out a new paradigm that allows free and unrestricted access.
They weren't that good this year in my opinion.
Thanks for pining this one up, as I missed most of the dialogue what with all sorts of background chit-chat. Though that rotating team shot tells me everything I need to know. Say it with me now... AVENGERS ASSEMBLE!
Just a lot of artificial hype but then most sporting events are like that. The games have more than enough drama to entertain but it's always hard when things are OVERDONE. It's everything good and bad about professional sport and America all wrapped up in a chicken wing.
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