I Think I Love This Guy

One of Japan’s most popular mascots is an egg with crippling depression.

 

 

I love my breakfast food to be full on ennui.

 

But is it possible to market malaise? In Japan at least, the answer is yes.

Meet Gudetama, the anthropomorphic embodiment of severe depression.

Gudetama is a cartoon egg yolk that feels existence is almost unbearable. It shivers with sadness. It clings to a strip of bacon as a security blanket. Rather than engage in society, it jams its face into an eggshell and mutters the words, “Cold world. What can we do about it?

 

http://www.pri.org/stories/2016-07-31/one-japan-s-most-popular-mascots-egg-crippling-depression?utm_source=theweek&utm_medium=social&utm_campaign=partnership

  

 

Stay crazy, Japan.