An emotional advertisement for Google's search engine has become a hit in India and Pakistan by surprisingly invoking a searing and traumatic period in the shared history of the South Asian archrivals. Officially debuting on television Friday, the commercial already has been viewed more than 1.6 million times on YouTube.
Reunion portrays two childhood friends, now elderly men, who haven't seen each other since they were separated by the 1947 partition that created India and Pakistan from the old British empire in South Asia. Partition sparked a mass exodus as millions of Muslims and Hindus fled across the new borders amid religious violence.
Sunday, November 17, 2013
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2 comments:
Beautiful! I'd heard of this commercial, but hadn't seen it. Remember that amazing scene in the movie "Gandhi" about partition? Two long streams of refugees passing each other -- Hindus going south and Muslims going north.
Or when Ghandi tells the Muslim guy that he must raise an orphan Hindu as a Hindu to make his Karma clean for his killing of a Hindu child.
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