This is called a Blueline figure. I hate the lack of color.
Last year at SDCC, DC Collectibles put out a pretty cool alternate version of their New 52 Batman figure featuring an all white body with nothing but the “pencils and inks” you’d see in a comic page before it was colored. This style was called Blueline due to the pages comic artists use to submit their work for further processing. This year they’ve continued the trend, but not as a SDCC exclusive with New 52 Superman. The figure is done up the same way by artist Jim Lee and features a sketch card with special packaging.