I Have To Call You Out, Wendy's

It's no secret that Wendy's makes the best burgers in town. I can't stand flamed grilled burgers so Dairy Queen and Burger King are out. I will go for McDonald's in a pinch but for me, Wendy's and A&W are always good. Today I saw this ad and was drawn back to Wendy's because the bun looked so interesting. Then I remembered that my LAST burger from Wendy's was horrible. Like I was eating horse meat...slow horse meat. I have never had that experience. If anything, fast food is consistent in it's flavor. This was something completely different.