1973: Evel Knievel Stunt Cycle
Ideal Toys debuted its popular line of tiny toy bikes in 1973, the year the celebrity stuntman made a lucky 13 jumps on his Harley, including an epic 13 vans to start the year. Well, he crashed once, not that that stopped him or slowed the sales of his merchandising.
In the 1970s, Evel Knievel was a phenomenon that's difficult to describe to those that weren't "of age" in that decade. Evel was almost like a living super hero. In the eyes of a child, a man that would try to jump the Grand Canyon (it was the Snake River but we didn't know any better) in a rocket, seemed capable of ANY feat. Evel was a merchandising phenomenon, as well. There were Evel posters, t-shirts, toothbrushes, drinking straws, model kits, lunch boxes...the list goes on and on. However, to kids, it was the toys that mattered most. In 1973, the Ideal Toy company started producing the line of Evel Knievel toys that would become almost legendary in the minds of so many adults today.
I found pictures of this amazing Evel collection.
Now that is a fan.