Thursday, January 19, 2012

My Two Word Opinion Of DC Comic's New Corporate Logo



Hate it.

11 comments:

Wings1295 said...

I think it would definitely need to grow on me, but it is kinda different, kind of interesting.

On a related subject, I did a big change at my blog. Care to give me your two cents?

Cal's Canadian Cave of Coolness said...

WHOA! Your new place is really different. I like it but need to play around with it more. Look at you Mr Future.

TotusMel said...

I concur...we were just mocking it at our monthly comic book store meeting.Even with the color variations it looks too 'corporate'

Erik Johnson Illustrator said...

The color and effects variations are a bit of improvement (though I have no idea what the one with coils on the top row is supposed to be)

Even with that addition, I just can't help but think "Office Supply" when I see this new logo. Probably because the "D" looks like either a post-it note, or the corner of a computer folder icon. This design says "App", not "Exciting Storytelling". Its so stilted and nowhere near as dynamic as their current logo.

abc said...

Looks like a sticker rather than a page being pulled back. Don't like stickers on my comics...

Cal's Canadian Cave of Coolness said...

And we all know that the problem with DC comics is their logo. I do like the idea of a 52 week series and maybe they should do a reboot every couple of years and bring in a whole fresh set of writers and artists. Now that would be brave. This logo stinks of desperation and corporate branding that is a decade too late.

Cal's Canadian Cave of Coolness said...

I think we comic guys have something we can actually agree on.

DrGoat said...

I agree with Totus & Eric. Too corporate. Hell, it looks like JPMorgan or Kraft.

joe ackerman said...

Erik, I'm guessing the one with all the coils & stuff is meant to be the logo for the Batman-related titles.

I neither loathe it or like it. I'll wait 'til I see it on the covers before I make a judgement proper. still, it doesn't exactly scream "comics!" does it?

M. D. Jackson said...

It's a logo designed to look good on the website and the e-comics. It probably looks like crap in four color print, but you likely won't see it in actual print, once they do away with their paper editions entirely.

Cal's Canadian Cave of Coolness said...

I don't read paper comics anymore and read all I want online so this will not affect my life.