Tuesday, September 27, 2011

This Is The Only Way To Go

The family of the man who created Doritos are to bury dozens of the chips next to his ashes, they have revealed.

Relatives of Arch West said that they would scatter Doritos in the grave before placing the urn containing his remains inside and covering it over with dirt.

It is not clear if the family are following Mr West’s last requests or if they took it upon themselves to make the 'tribute'. But the intent appears to be to honour the man who created what became almost overnight one of the most popular snacks in the U.S.

It was back in 1961 that Mr West, who has died of natural causes at the age of 97, was on a family holiday in San Diego when he was struck by the tasty fried tortilla chips he tried at a food truck. He came up with the idea for a new snack which he called 'Dorito' as it sounded like 'doradito', or 'little golden' in Spanish.

The marketing executive at Frito-Lay, the U.S. snack food giant where he worked, were initially unsure but the product was an immediate success following its launch in 1964.


Budd said...

They should be careful, according to the commercials, Doritos can reanimate the dead from ashes.

What the commercial didn't show was the brain eating that ensued later.

TS Hendrik said...

I think a more touching tribute would have been to sprinkle his ashes into a new flavoring mix for the doritos, and then give them to the guys who smoked Tupac's ashes.

Too soon?

Budd said...

Do those guys still have the munchies? It has been several years.